Corporate identity for the online school Kidsay. Kidsay is an author's project by Elena Bakuleva. Elena is a psychologist, an English teacher with extensive experience working with children. She is engaged in Bilingual development of children under 8 years old in English language by the "SAY" method.
The concept is inspired by children's toys — characters with plastic eyes. They are often found in popular culture. For example, in the TV series "Sesame Street" or in the cartoon "Toy Story". It is immediately clear which audience the project is aimed at.
The logo reflects the essence of the "SAY" teaching method: In class, children talk a lot and learn the language naturally, through speaking. Thanks to this method children enjoy the lessons, which makes learning English very effective.
